Years ago, I asked my parents for the issue of National Geographic from the month and year I was born. Yesterday, as a way to make a birthday card for a friend born in the same month and year, I paged through the magazine.
The first 24 pages or so contain ads—which shows that many years ago, publications—especially National Geographic—enjoyed financial security. The ads indicate not only a time of greater publishing plenty but also, of course, the items that interested or helped National Geographic's audience in a time of post-World War II plenty (yup. I'm that old!). Reflecting a life that seems downright vintage (well, at this point, it is) the first six tout: a watch, to mark a man's love for his beautiful blonde wife (I can almost hear, "A WATCH? I gave you the best years of my life and all I get is a watch?!"), with the watch company's tagline "Railroad Accuracy;" stationery; a TV; tires; an optical company; and more.
The six ads images below (more to come) also illustrate that yesterday's workmanly commercial art becomes today's vintage references material. I just LOVE the ad for The New General Super Squeegee tires. Brush script never looked so good.
(For August 13, 2019)
The first 24 pages or so contain ads—which shows that many years ago, publications—especially National Geographic—enjoyed financial security. The ads indicate not only a time of greater publishing plenty but also, of course, the items that interested or helped National Geographic's audience in a time of post-World War II plenty (yup. I'm that old!). Reflecting a life that seems downright vintage (well, at this point, it is) the first six tout: a watch, to mark a man's love for his beautiful blonde wife (I can almost hear, "A WATCH? I gave you the best years of my life and all I get is a watch?!"), with the watch company's tagline "Railroad Accuracy;" stationery; a TV; tires; an optical company; and more.
The six ads images below (more to come) also illustrate that yesterday's workmanly commercial art becomes today's vintage references material. I just LOVE the ad for The New General Super Squeegee tires. Brush script never looked so good.
(For August 13, 2019)
No comments:
Post a Comment