This pre-Valentine squib is inspired by a foray into the pantry to clean out ancient treats (unconsumed for a year and exhumed to avoid waste). The gummy hearts are a product (and a train wreck of a package) of Mayfair Sales, Buffalo, NY. A shallow search for Mayfair's site led me to a post by a gent named Michael Marcus, who normally posts about publishing, but reminisced about Jan/Feb candies.
But I digress. The heart of this post is the typography for "Mayfair." Can you name the face? A hint: I found its name in Photolettering's One Line Manual of Styles, one of the now-vintage type books on BTD's shelves. BTW, you could give your students an interesting sidebar discussion about Art Nouveau-inspired funky faces from the ______by luminaries such as______________. Extra points and picas for naming the the outlined "JuJu!"
* I first heard the term "good juju" from Amy D, originally from New Orleans, who worked at BTD in the early 1990s. Valentine candy could be "good juju"—i.e. a fetish or some sort of toy or magic to ensure romance. It's a stretch, but so's eating those gummy hearts!
