New York team spirit didn't help the Jets against the Stillers (I'm using a Pittsburgher's phonetic pronunciation), but it wasn't for want of hoopla, promos, and even soda-pack typography. Did every NY store get a diagram showing how to create the word "Jets"? Did the self-same national brands do the same kind of promo with the Steelers in Pittsburgh? (that'salotta packaging).Stay tuned. . . .
