You Phone. I Phone. We all call for iPhone.

Thursday, June 24, 07:38am, 38 minutes after the iPhone went on sale. This is a NYC line on Mercer Street, going West on Houston and then turning South down Wooster before turning East on Prince to the light and airy Soho Apple Store (former dank and dark Post Office). Early adapters are also early birds. Brilliant branding and marketing . Funny how having / seeing something when it first arrives seems so important to us. And, to go all obnoxious, how lucky for those who can stand in line for a fab device as opposed to, say, rice or bread or whatever.