But it's all over now

In the 2007 film Helvetica, Massimo Vignelli talks about his 1967 logotype design for American Airlines (done in the typeface Helvetica), and says that it's the only airline that hasn't changed it's logotype.

   

That's all over now. FutureBrand has now redesigned the logo, now called the "Flight Symbol".

Is it me, or is the treatment of the A/eagle looking a little Anheuser-Busch?

Or US Postal Service-ish?

Are there only so many ways to "brand an eagle"?

Images courtesy of company websites.

Nice layers

The Pew Center for Arts & Heritage really uses layers well in their logo.

Added bonus: the animation and links that radiate from the logo on their website is a smart extension of the idea.

You had featured layouts from one of the Pews in your Layout Essentials book...are they related entities?

"Hush"-ering in the New Year

NJ Transit is now reserving the first and last cars of trains into Penn Station during peak hours as "Quiet Cars." Sshhh! They even come with their own logo, playing on the tail of the Q and putting the mute in commute.

The Overlay

Loving this logo design for an upcoming show at Sean Kelly Gallery titled Memories of the Future.

Too connected

Browsing someone else blog, I was amazed at all the places you could find this person...it's a logo bug mishmash.

A terrific logo

The American Sephardi Federation on West 16th Street sports a really lovely logo in the window.



It's a great use of the top of the Star of David as the top of the "A" in Federation, and the staggered type and change of type sizes is really effective in making the logo personable and memorable. Now, can anyone help with the Hebrew on the palm of the hand?

Companion art show

Nice logo for a new art show that opened January 15 titled "Companion" at the Elizabeth Foundation for the Arts Project Space.

Logos and branding and fans oh my

Hardly as beautiful as your card series is my middlebrow moment of noting the power of the Yankees brand (logo, shirts, caps etc) this morning. Fans on subway and streets sport the team colors on their way to the parade celebrating the Yankees's World Series victory. Maybe Bloomberg should use his personal fortune to pay for the parade . . . .