
Soho tagging? Or art?


Planning before work protects you from regret;
prosperity and peace.
--Design that moves beyond the client's expectations
—Design that doesn't follow convention
—Design whose impact aligns with the project's intent
—Design that changes the practice
—Design that is value driven
—Design the matches the technology to need
—Design that entices you to want to learn more
—Design that translates well across platforms
—Design that raises awareness about a social issue
—Design that makes you shriek with delight

Virginia Slims: 1969
"You've come a long way, baby."
"In 1912, Lucille Watkins had to sneak out to the chicken coop to smoke a cigarette. You don't have to play hide and smoke anymore. Now there's even a cigarette for women only."

[DeKooning] used to do these things that they do in commercial art layouts—they cut out and do a sort of collage, a final pasteout. . . . that's something he did a great deal of in his early paintings.

1.
“Steve Jobs and Apple never—ever—wanted to be a low-margin commodity producer,” Donald Norman, a former vice president for advanced technology at Apple and author of “Living With Complexity,” told me this week. “Even the Apple II had some charm to it. It was the first personal computer that had professional industrial designers. Before that they were designed strictly by engineers, and they were ugly. Steve was always, if not an artist, then someone who was charmed by style. He had this dream of something beautiful. If it was going to cost more, it didn’t matter. This was in his genes.
2.Mr. Jobs “had an exceptional eye for design, and not just an eye, but an intelligence for design,” Ms. Antonelli said. “We don’t talk just about the looks, but how objects communicate: The specific shape, how it feels in the hand, under the fingers, how you read it in the eye and the mind. This is what Steve cared passionately about.”
He: "It's $7.
Me: "But the sign said '$5.'"
He: "Design is extra."
When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.

I think what matters is that when the circumstances are prepared well and the people sit and look into the camera there is always a chance of truth.
