Thursday, January 17, 2013

But it's all over now

In the 2007 film Helvetica, Massimo Vignelli talks about his 1967 logotype design for American Airlines (done in the typeface Helvetica), and says that it's the only airline that hasn't changed it's logotype.

That's all over now. FutureBrand has now redesigned the logo, now called the "Flight Symbol".

Is it me, or is the treatment of the A/eagle looking a little Anheuser-Busch?

Or US Postal Service-ish?

Are there only so many ways to "brand an eagle"?

Images courtesy of company websites.

1 comment:

Beth Tondreau said...

Before I scrolled down, I was inwardly shouting: Post Office. Speaking of Eagle Branding, it's amusing that the critter on the Eagle Brand logo is Elsie the Cow (definitely not a flight symbol).