Saturday, August 3, 2019

24. Multiples

A famous designer(s)—most likelyChermayeff and Geismar, given the AIGA's description of the partners as "anthologists, assemblers and compilers who reduplicate the things they put together . . . "*—once noted that multiples are always compelling  I agree. Is it because of a rhythm? Reassurance of repetition? Strength in numbers? A sense of calming order? Herd mentality? The sheet of stamps commemorating the 50th Anniversary of the First Moon Landing (July 20, 1969) is gorgeous partly because of the production values of four-color printing and a silver ink, while the last image in this post is wonderful because it's both an example of multiples and the helpful and orderly presentation of specific fine point sizes. But the duplication make one handsome item work better if it's one among many. Insert your own moral tag ending or cliché here.

* For a fuller description of the work of Chermayeff and Geismar's process and how the repetitions give meaning and usefulness to their graphic solutions, read the AIGA article by C. Ray Smith, which discusses how CHermayeff and Geismar's technique and how "the massing . . . can diffuse the ugliness of the single item and create a transcendently effective overall pattern and rhythm.

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