Friday, October 30, 2015

0 x 30?

Very clean and very noticeable poster on NYC sanitation trucks. But what does the goal mean? The NYC Sanitation tweet alludes to the goal, but what IS the goal? If 15 pounds of garbage are thrown away by every New Yorker every week on average, then I guess the goal is 0. But what's the 30?

The clean typography on the numbers made me look.

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