Saturday, April 27, 2013

Gab about Gatsby

While we're talking about covers, there's a lot of media gab about the covers for F. Scott Fitzgerald's The Great Gatsby. Whether it's the more highbrow original cover—which Ernest Hemingway found garish—or the movie tie-in, book flying off the real or virtual shelves can't be a bad thing. Apparently, Charles Scribner has a similar opinion—as does Tania Schlatter. I favor the original partly because I can't resist a good or bad billboard, but think the movie tie-in is handsome with its deco-ration.

Above: screenshot from The Christian Science Monitor.

In collaboration with Catherine Martin, the Costume/Production Director for Baz Luhrmann's movie (and all of his work), Tiffany is keeping up to date by diving into its archives. Its Gatsby Facebook app features short movies on Art Deco-style rings and Art Deci Fab bangles that evoke Busby Berkeley and, like the Busby Berkeley movies, are bizarrely charming. Sure, the app doesn't app-ly to life as most of us know it, but what's a good fantasy for?

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