Monday, June 25, 2012

Howard Frank, owner of Rasco Graphics, succumbed to cancer on June 21. As Suzanne knows, Rasco Graphics, has been BTD's go-to source for years, printing identities for our small business clients, brochures for non-profit clients, giving time and advice to possible-but-not-probable clients, and hosting  future clients (FIT classes) on tours of Rasco. Howie also generously printed—at no charge—the business cards designed by each of 20+ FIT students. Howie was calm, kind, knowledgeable, and aware of our clients's budgets. I always worried that some of BTD's business might be a loss leader for Rasco. It never occurred to me that cancer would be Howie's biggest loss leader. 

At the funeral service, the rabbi noted that memorial donations are a way of keeping a person alive. Such donations in Howie's memory can be sent to: Memorial Sloan Kettering Cancer Care, Office of Development, 633 Third Avenue, 28th floor, New York, NY 10017.
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The heading on the memorial flier from the service at Bloomfield-Cooper Jewish Chapel in Manalapan, NJ, seemed incongruous to me. I thought, "Geez. I'm in a funeral chapel, and I'm wondering why they chose a typeface that evokes cars and the 1950s!" In their tributes, Howie's friends mentioned his love of cars. So, the use of Harlow for Howie's heading makes sense.*

*Now I'm musing about how Colin Brignall's 1977 type has become synonymous with cars as opposed to screen sirens of the 1930s.

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