Wednesday, December 15, 2010

We've got you covered (in gloom and doom) this holiday season

Did Allstate (and their new ad agency) cook up another ridiculous promotion with the New York Times?

You may remember that they previously had just swiped some Saul Bass looking type for some banner ads (discussed here.)

Now they're full-on sponsoring NY Times Casts, supposed little time capsules about what happened on this day in history. Guess what happened? Catastrophes! Airplane Crashes! Bad health insurance! Nukes! Auto accidents! Would things have gone better if the TimesCastees were in Allstate's good hands?