Wednesday, October 6, 2010

When advertising goes astray

Is Allstate trying to be grungy for their new ad campaign?

Oh no! They're trying to channel Saul Bass!

Poor Saul Bass!
What does the legendary graphic designer (AT&T logo, Exxon logo, Girl Scouts logo, Kleenex, Minolta, United Airlines...!) and film title designer (Psycho, Vertigo, The Man With the Golden Arm, Casino) have to do with insurance!?

1 comment:

Beth Tondreau said...

Poor Saul Bass is the operative word. While I don't think Saul Bass's reputation will ever suffer, this . . . er . . . homage is just odd.