Is Allstate trying to be grungy for their new ad campaign?
Oh no! They're trying to channel Saul Bass!
Poor Saul Bass!
What does the legendary graphic designer (AT&T logo, Exxon logo, Girl Scouts logo, Kleenex, Minolta, United Airlines...!) and film title designer (Psycho, Vertigo, The Man With the Golden Arm, Casino) have to do with insurance!?
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1 comment:
Poor Saul Bass is the operative word. While I don't think Saul Bass's reputation will ever suffer, this . . . er . . . homage is just odd.
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