Tuesday, July 6, 2010

Students (Visually) Storm Times Square


Live! From New York! Today, six billboards addressing issues of tolerance premiered on Clear Channel's "Spectacolor HD" digital billboard at 47th & Broadway (above Blue Fin; on the west side of the tkts booth). Created by high school students in the AIGA/NY Mentoring Program, the billboards will be broadcast at various soon-to-be-announced times through July 31, thanks to AIGA/NY's partnership with Worldstudio and its Create/Don't Hate initiative (which is in turn a subset of "Design Ignites Change"). It truly takes a village . . . .

The chosen six billboards looked great in Times Square this hot and hazy summer morn—right up there with the great Broadway billboards by SpotCo. Shown below: Arielle posing in front of her creation.



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22 of the students in the AIGA/NY program tackled the theme; all 22 billboard designs will be on display through July 22 at the (air conditioned!) AIGA National Design Center, 164 Fifth Avenue, between 21st and 22nd Streets.

2 comments:

Suzanne Dell'Orto said...

How incredibly cool! It must be such a rush for them to see their work up there.

Beth Tondreau said...

I THINK it was a rush. I KNOW it was a rush for their parents and mentors!