Tuesday, July 6, 2010

Students (Visually) Storm Times Square

Live! From New York! Today, six billboards addressing issues of tolerance premiered on Clear Channel's "Spectacolor HD" digital billboard at 47th & Broadway (above Blue Fin; on the west side of the tkts booth). Created by high school students in the AIGA/NY Mentoring Program, the billboards will be broadcast at various soon-to-be-announced times through July 31, thanks to AIGA/NY's partnership with Worldstudio and its Create/Don't Hate initiative (which is in turn a subset of "Design Ignites Change"). It truly takes a village . . . .

The chosen six billboards looked great in Times Square this hot and hazy summer morn—right up there with the great Broadway billboards by SpotCo. Shown below: Arielle posing in front of her creation.

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22 of the students in the AIGA/NY program tackled the theme; all 22 billboard designs will be on display through July 22 at the (air conditioned!) AIGA National Design Center, 164 Fifth Avenue, between 21st and 22nd Streets.


Suzanne Dell'Orto said...

How incredibly cool! It must be such a rush for them to see their work up there.

Beth Tondreau said...

I THINK it was a rush. I KNOW it was a rush for their parents and mentors!