A touch of evil

To put it more accurately, in this case it's a tape of evil. Hand-formed letters announcing a store on Bond Street show that evil can be good.


It appears that more and more designers—boldface-and-regularly-set names or not—are longing for the hand-made—and are reacting to bevels and shadows and "canned" aspects of work (I can't very well write canned "qualities" can I?). On April 6, in an inspiring eve put on by SVA's D|Crit Program, Brian Collins and his guys touched on how a client (Mott's, to name names) told them that "the slickness of our packaging is killing the craftsmanship of what it takes to make our product." One of of the key approaches that the Collins creative team discussed was "personal and quirky." So, not surprisingly, the end result of the thoughts and work by heady team at Collins: is smart and...well... personal, quirky, and simultaneously sleek (which is not at all the same as slick). For the record, one of my fave Collins projects was the CNN Grill at the 2008 Denver convention.