Tuesday, October 20, 2009

Happy Daze

Springwood, the home of FDR and site of the FDR Presidential Library and Museum, is rich historically and visually. Comparisons between FDR and Obama are inevitable (it did seem to be a lot worse when FDR took office), but I had no idea that beer figured into Roosevelt's presidency. In 1932, campaign paraphernalia showed the wide anticipation that FDR would end Prohibition. He did. On March 12, 1933, he arguably called the first beer summit, saying, "I think this would be a good time for a beer."

The Museum houses other amazing items like some of FDR's early letters to his mother (how cool to see Roosevelt's early handwriting)..
One of my favorite artefacts is this 1933 sketch by Charles Coiner.

According to the wall text at the most excellent FDR Library and Museum in Hyde Park,
This drawing is believed to be the original sketch for the
NRA's famous blue eagle symbol. The ideal for the symbol came from NRA administrator Hugh Johnson, who based it on a Native American ideograph. The design was perfected by Charles Coiner of the N.W. Ayres Company, an advertising agency in New York City. This drawing was donated to the FDR Library and Museum in 1963 by Charles F. Horner, who served as special assistant to the administrator of the NRA.

To mix eras, metaphors, and men, if this sketch were done for the show "Mad Men," Don Draper would be Hugh Johnson and Charles Coiner would be Salvatore What's-his-Name.

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