Monday, September 28, 2009

Chariots of Fire . . . sorta

Making shapes out of type seems to be a current trend (is that redundant and repetitious?). So, the campaign for the ING NYC Marathon is not a new idea. That all said, like it. Clean. Strong type. A fresh riff on the hackneyed skyline. The bus is an unlikely chariot (and I hope it's not of fire), but it's a moving locale for PR for the ING NYC Marathon.

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