Tuesday, July 21, 2009

The same but different

Sustainable as the aforementioned way-cool dumpsters, this Temporary Trees Project, located not too far from the store Delice Dell'Orto in Vicenza, made me think of Worldstudio and AIGA's Urban Forest Project.

The sign crediting Alessandro Mendini includes the sponsor I heart EC. Was the logo okayed by Milton Glaser? To be continued . . .

1 comment:

Suzanne Dell'Orto said...

I often wonder about the "public domain-ness" of the I Heart NY campaign—it's so ubiquitous (like Dumpsters and Band-aids and Q-Tips).

That temporary tree looks a little like a drying rack for a rug weaver! Exactly the opposite of the AIGA banners!