I'm thinking that I "cannot blow out a match" cannot be Sagmeister, it's just not Austrian tidy enough, but I have no idea who it could be. Funny about the School of the Future—I've heard stories that Optima was banned at Pushpin!
At least they didn't go for a digital looking face (like Amelia):
Did you know that typeface was designed in 1967!
So to counter all this futurism, here's a picture (taken a couple of weeks ago downtown) of a rapidly disappearing past:
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