Possibly, you've the Phaidon article about Massimo Vignelli's reaction to the new AA i.d..
The British site uses some very picturesque phrases to describe Futurebrand. Vignelli fires some very sharp and witty volleys himself—particularly about the 11 (as in chapter 11) stripes and the paint job.
What's strikes me is that a new look touted as "American," the overall brand feels bland—especially the flight icon. Does that the airlines has lost characteristic American grit?
The British site uses some very picturesque phrases to describe Futurebrand. Vignelli fires some very sharp and witty volleys himself—particularly about the 11 (as in chapter 11) stripes and the paint job.
What's strikes me is that a new look touted as "American," the overall brand feels bland—especially the flight icon. Does that the airlines has lost characteristic American grit?
4 comments:
Bland is right, and I'm not sure I understand dropping the word "airlines". Unlike Dunkin Donuts, who are trying to "drop the donuts", so to speak, because they want to a) expand their market to other foods, and b) because they make more money on the coffee, I think dropping the "airlines" is adding to the bland-ness. Go Massimo!
http://www.fastcodesign.com/1671677/american-airlines-rebrands-itself-and-america-along-with-it#1
Mark Wilson—who makes an interesting point about the possibly-pugnacious attack eagle in the former brand—has an amusing ending to his entry into the "What do you think of American's Rebranding?" Sweepstakes":
No doubt, not everyone will like AA’s reboot. The original brand has been seared into our consciousness for decades. Even Futurebrand admits to mocking up several ideas that were far more conservative, polishing the old logo and typography but not fundamentally changing it. But as an American, I have to say, I greatly appreciate the rebranding of how a corporation is ultimately representing my country, not as an aggressively postured world power, but a TV-loving society that likes to travel and makes a decent table.
http://www.fastcodesign.com/1671677/american-airlines-rebrands-itself-and-america-along-with-it#1
Mark Wilson—who makes an interesting point about the possibly-pugnacious attack eagle in the former brand—has an amusing ending to his entry into the "What do you think of American's Rebranding?" Sweepstakes":
No doubt, not everyone will like AA’s reboot. The original brand has been seared into our consciousness for decades. Even Futurebrand admits to mocking up several ideas that were far more conservative, polishing the old logo and typography but not fundamentally changing it. But as an American, I have to say, I greatly appreciate the rebranding of how a corporation is ultimately representing my country, not as an aggressively postured world power, but a TV-loving society that likes to travel and makes a decent table.
I'm thinking that the planes look like diet soda cans—maybe that's what we love!
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