Friday, January 11, 2013

Against stereotypes

Design involves a certain amount of type-casting (sometimes literally as well as figuratively) to present a business. Changing with the times, healthcare has some perky, less daunting, and sometimes incongruously unstereotypical looks.

My new Blood Donor card is more arresting, not to mention easier to find, while still being business-like (incorrect name excepted).

A sign for an Ob/Gyn practice in Soho, NYC, is fresh, reminiscent of cosmetics packaging, and possibly a bit too derivatively pretty.

Finally, a recently-received brochure for one medical group taps into the look of lifestyle magazines to assure members (who pay a fee to support the practice, which in turn takes most health insurance) that they'll be treated well in a stress-free setting.

Possibly to come: info about the firm/firms that worked on the above campaigns.


Suzanne Dell'Orto said...

I'm grateful that medical services have seen the value of good design, although the OB/GYN design makes me nervous—it could be a Body Shop design for body wash—and the health insurance brochure looks like an architectural magazine. But maybe that's what the clients were going for.

I am grateful, however, that the blood drive people made the card RED! It's about time!

Nice trifecta!

Beth Tondreau said...

The blood drive, to me, is perfect AND appropriate. The other two, I think, are trying so hard to be undaunting that the visual messages are mixed. What's interesting is the attempted repositioning of healthcare as friendly—especially in these days of incendiary debates.