I love this quote from Jonathan Ive, Senior Vice President of Industrial Design at Apple Inc—it's so applicable to any kind of art or design or writing or thinking or....
"Why do we assume that simple is good? Because with physical products, we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you. Simplicity isn't just a visual style. Its not just minimalism or the absence of clutter. To be truly simple, you have to go really deep. For example, to have no screws on something, you can end up having a product that is so convoluted and so complex. The better was is to go deeper with the simplicity, to understand everything about it and how it's manufactured. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential."
—Jonathan Ive, p343
Unattributed photo.
1 comment:
Brilliant. Simple is never so . . .
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