Fruitful Frutiger

Although I'm not a major fan of the typeface Frutiger (for the record, I vastly admire Adrian Frutiger the man as well as his other typefaces), the design revamp we (primarily you) devised in 2006 on the Norton catalogue proves that the face and the format have been pretty darned fruitful. The above spread is from the Fall 2012–Winter 2013 iteration. BTD had nothing to do with the very cool jackets for The Reenactments and How It Began.