While we're talkin' trucks (I realize you were talking types—both faces/fonts and sterotypes), here's a moving medium to get attenton while on the road: trucks. The "Milk's favorite cookie" road campaign is brilliant. Mr. Oreo was truckin' too fast for me to capture the side view; perhaps I'll get lucky on the drive back to NY. After seeing the road-ad, I just couldn't get one of my favorite cookies out of my mind.
The breast cancer message is clearly less frivolous (although, clearly, not shot with said attribute).
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