Saturday, April 16, 2011


Outside of an office park somewhere outside London, there is this:

Depending on your worldview it is either an uplifting goal, or a demoralizing co-opt of an idea that is, in itself, an oxymoron. You decide.

P.S. I'm pretty sure they've used Bell Centennial, designed by Matthew Carter for use in the phone book. A lot more people are using that lately. The tipoff is those little cutouts where the Ns diagonal stroke joins the stems.

And P.P.S. I'm told by a British friend that Chiswick is pronounced "chissick", with a silent W. I was also told that Chiswick is very "swish".

1 comment:

Noah Dziobecki said...

I love how those cut-outs — which had the original functional design of holding letters' shapes as the ink spread when applied to the cheap phonebook paper — are now purely an aesthetic element.