Monday, January 24, 2011

Square Sans

New York team spirit didn't help the Jets against the Stillers (I'm using a Pittsburgher's phonetic pronunciation), but it wasn't for want of hoopla, promos, and even soda-pack typography. Did every NY store get a diagram showing how to create the word "Jets"? Did the self-same national brands do the same kind of promo with the Steelers in Pittsburgh? (that'salotta packaging).Stay tuned. . . .

1 comment:

Suzanne Dell'Orto said...

Oh, now, that's just impressive...and that's what you get when your team has a short name!
(for future team color gridding, I imagine that cross-sodaing is not blue Pepsi boxes mixing with the red Coke boxes if the Giants go to the Superbowl.)