Monday, April 12, 2010


Recently, Pat attended an expostition called "Let's Eat," where food companies showed new products. I was amused to see that a lot of snacks are being marketed as organic health food, complete with corrugated cardboard packaging. Craft paper and raffia are still the big signals that something is organic. As for the food, I've dubbed the "organic" sweets "Fauxganics." Full disclosure: I did eat a lot of the goodies—and everything was yummy, especially the naughtiest sweetest snacks.

The other trend seemed to be the informational takeaways. A number of exhibitors put their PR info on Flash drives. Informational and recyclable. The cow in this shot is the handle portion of an ice cream scoop (Moo-p?). Combined with the Flash drive, it's an amusing (if a bit cheesy) blend of hand and digital technology

1 comment:

Suzanne Dell'Orto said...

Cheesy...ha ha! It's interesting that so much of the packaging you saw that signals organic is brown.

I just read an article in the NYTimes (where else) about how green ink, often used to signal "green packaging", is toxic.