Mumbai OK Please

I asked my friend Sherebanu Baldiwala, who lives in Mumbai and works for Landor, about vehicles in India. Sherebanu said she'd snap some photos for us that will show "in depth the creative and vibrant type work done on transportation by local artists." I'll be interested to see if Sherebanu shoots any vehicles with "Horn OK Please." In the meantime, Sherebanu sent a link to an article about how Creative Review, UK, worked with one of the principals of the firm Grandmother India, who in turn got Mumbai's leading taxi artists to create taxi typography for CR's April 2009 cover. The process shots taken during the taxi customization are great.


Photo from Creative Review, UK, April 2009 issue.