A few weeks ago, Pat and I were guests of friends at the new Yankee Stadium. In addition to a gorgeous field, the new house that Ruth built boasts a lot of food courts with very spiffy graphics.
Branding abounds. Most of the stadium is a homerun, but the letterforms for "Yankee Stadium" strike out to me. With such a sophisticated approach to every other detail in the stadium, I'm perplexed about why the letterforms look cheesy condensed. 
1 comment:
"Cheesy condensed" comes with fries.
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