Margin notes say that the placement of automatically "doesn't make sense here", and overall the ad gets an F-!
Wednesday, September 16, 2009
PATH train copy edits
Some irritated copyeditor/William Safire aficionado gave this PATH train advertisement the red line treatment, suggesting that "Now you can automatically refill your SmartLink Card from here" be changed to the more grammatically correct "Now you can refill your SmartLink Card from here automatically."
Margin notes say that the placement of automatically "doesn't make sense here", and overall the ad gets an F-!
Margin notes say that the placement of automatically "doesn't make sense here", and overall the ad gets an F-!
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3 comments:
ha!
(oh its sarah - it doesnt let me change to my real name)
Looks like they got to Apple:
http://37signals.com/svn/posts/1925-apple-sweats-the-details-even-in-the-most
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