Okay, I'm on a cheesy roll (both in images and in puns). While bemused and agog at Sam's Club—a far cry from carefully-designed city shopping—I noted this sign for the new freezer layout. While I applaud the idea of design planning and the goal of getting a customers in and out of Sam's stocks as quickly as possible, I shudder at the overall look and readability (and type choices) for the layout touting the new layout. The yellow for "Breakfast" is cute, however.
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